Du Son physical store. We aimed to create an interior design that would reflect the values of the new company and contribute to the shaping of its identity. A store offering luxury tableware and cutlery brands with a rich history is a place where customers look for high-quality and aesthetics. A well-sought product placement was hence the most important functional challenge we faced. The visual solution of the interior was inspired by the themes of ceramic and porcelain. A modern interior design with porous wall surfaces and the dark clay brown colour has become a reference to the terra cotta ceramic that was already widely used among Mesopotamian artisans.